Creativity and Innovation

“A person in the middle of the creative process cannot feel even that he is hungry or tired, his body disappears, his identity disappears from his consciousness…”, stated Mihaly Csikszentmihalyi, the author of the book “Creativity: The Psychology of Discovery and Invention.”

Creative people are always asking questions, coming up with creative solutions to one problem, and exhibiting playfulness. They have strong emotional sensitivity, are usually seen as nonconforming and are not afraid to be seen as different.

If you have ideas but do not act on them, you are imaginative but not creative.

“The left brain is logical, linear, by-the-numbers; the right side is creative, artistic, empathetic.” Daniel Pink.

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As creative translators, we are always searching new ways of being more innnovative for our transcreation and copywriting jobs. After many years on the road, we have started to feel that practice helps to keep our mind alert. We have to keep looking into different ways of triggering our creativity.

General Characteristics of Creative Individuals: 
  1. Genuinely values intellectual and cognitive matters.
  2. Values own independence and autonomy.
  3. Is verbally fluent; can express ideas well.
  4. Enjoys aesthetic impressions; is aesthetically reactive.
  5. Is productive; gets things done.
  6. Is concerned with philosophical problems, for example, religion, values, the meaning of life.
  7. Has high aspiration level for self.
  8. Has wide range of interests.
  9. Thinks and associates ideas in unusual ways; has unconventional thought processes; can make unusual connections to unrelated ideas or things.
  10. Is an interesting, arresting person.
  11. Appears straightforward, forthright and candid in dealings with others.
  12. Behaves in an ethically consistent manner; has consistent personal standards.


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